Telling the world

The tournament has unleashed a blitz of cricket conversation on this social medium

Notwithstanding the Indian team’s winning streak this World Cup, advertisers would be well warned not to make cricket their sole bet

A source in Star Sports further revealed, “From the semi final stages, we will have a number of fresh sponsors and advertisers coming in as numerous deals at the earlier stages were signed only till the quarter final stage. Interest of the matches will decide the ad rates and if India qualifies for the semi finals, the rates will certainly see a substantial hike.”