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13 June 2024

Another Primetime Win for Star Pravah

Set in the sacred town of Pandharpur, Yed Lagle Premacha boasts a deeply rooted Marathi cultural experience.

13th June, 2024: The newest offering from Star Pravah, Yed Lagle Premacha, launched on 27 May at 10:00 PM, garnering an impressive 5.9 TVR in the week of launch.

The show marked the highly anticipated return of two fan favourites to Star Pravah. Pooja Birari, known for her powerful portrayal in Swabhimaan, takes on the role of the spirited Manjiri, while Vishal Nikam, who captivated audiences as Jyotiba, returns as the enigmatic Raya. Adding to the excitement is Marathi Bigg Boss runner-up and MTV Splitsvilla winner Jay Dudhane making his Marathi TV debut in the show.

Set in the sacred town of Pandharpur, Yed Lagle Premacha boasts a deeply rooted Marathi cultural experience. The never-before-seen visuals such as a thrilling bullock cart race featuring the lead heroine have already created a lot of buzz and the show is expected to grow stronger in the coming weeks.

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FICCI Frames 2012: Regional is the new national

STAR Pravah's Pantvaidya raised the most crucial of the aforementioned challenges, namely, the issue of ad revenues and the huge gap between ad revenues for regional and national players.

Ad brake for pay TV channels

There will be a direct impact on our revenues as the advertising time is almost reduced to half,” says Kevin Vaz, president (Ad Sales, Star India).

Sony sweeps Ficci Frames 2012 awards; Star Plus remains best channel

Celebrating excellence in the verticals of Film, Television and Radio, the FICCI Frames Excellence Awards on Friday concluded the 13th edition of the annual three-day event organised by the Federation of Indian Chambers of Commerce and Industry in Mumbai from March 14-16, 2012.

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