.

13 June 2024

Another Primetime Win for Star Pravah

Set in the sacred town of Pandharpur, Yed Lagle Premacha boasts a deeply rooted Marathi cultural experience.

13th June, 2024: The newest offering from Star Pravah, Yed Lagle Premacha, launched on 27 May at 10:00 PM, garnering an impressive 5.9 TVR in the week of launch.

The show marked the highly anticipated return of two fan favourites to Star Pravah. Pooja Birari, known for her powerful portrayal in Swabhimaan, takes on the role of the spirited Manjiri, while Vishal Nikam, who captivated audiences as Jyotiba, returns as the enigmatic Raya. Adding to the excitement is Marathi Bigg Boss runner-up and MTV Splitsvilla winner Jay Dudhane making his Marathi TV debut in the show.

Set in the sacred town of Pandharpur, Yed Lagle Premacha boasts a deeply rooted Marathi cultural experience. The never-before-seen visuals such as a thrilling bullock cart race featuring the lead heroine have already created a lot of buzz and the show is expected to grow stronger in the coming weeks.

Show me everything from anytime

Hindi movie genre gets aggressive

Hemal Jhaveri, General Manager, Star Gold and Movies OK said, “Both our channels – Star Gold and Movies OK – will be very differentiated in their brand traits character and due to this, we have kept a large library exclusive to Movies OK.

Digitisation & the changing face of TV

While analogue cable TV distribution remains the widest means to pipe TV channels into Indian households, this platform’s bandwidth (or the lack of it) continues to a big limitation.

Imagine more
Id: 11774