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13 June 2024

Another Primetime Win for Star Pravah

Set in the sacred town of Pandharpur, Yed Lagle Premacha boasts a deeply rooted Marathi cultural experience.

13th June, 2024: The newest offering from Star Pravah, Yed Lagle Premacha, launched on 27 May at 10:00 PM, garnering an impressive 5.9 TVR in the week of launch.

The show marked the highly anticipated return of two fan favourites to Star Pravah. Pooja Birari, known for her powerful portrayal in Swabhimaan, takes on the role of the spirited Manjiri, while Vishal Nikam, who captivated audiences as Jyotiba, returns as the enigmatic Raya. Adding to the excitement is Marathi Bigg Boss runner-up and MTV Splitsvilla winner Jay Dudhane making his Marathi TV debut in the show.

Set in the sacred town of Pandharpur, Yed Lagle Premacha boasts a deeply rooted Marathi cultural experience. The never-before-seen visuals such as a thrilling bullock cart race featuring the lead heroine have already created a lot of buzz and the show is expected to grow stronger in the coming weeks.

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Ajit Thakur, general manager, Life Ok said, “Execution plays an important role. In our case we had to get everything perfect. Instead of making the usual set we created a chroma based set and therefore relied more on graphics.”

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