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13 June 2024

Another Primetime Win for Star Pravah

Set in the sacred town of Pandharpur, Yed Lagle Premacha boasts a deeply rooted Marathi cultural experience.

13th June, 2024: The newest offering from Star Pravah, Yed Lagle Premacha, launched on 27 May at 10:00 PM, garnering an impressive 5.9 TVR in the week of launch.

The show marked the highly anticipated return of two fan favourites to Star Pravah. Pooja Birari, known for her powerful portrayal in Swabhimaan, takes on the role of the spirited Manjiri, while Vishal Nikam, who captivated audiences as Jyotiba, returns as the enigmatic Raya. Adding to the excitement is Marathi Bigg Boss runner-up and MTV Splitsvilla winner Jay Dudhane making his Marathi TV debut in the show.

Set in the sacred town of Pandharpur, Yed Lagle Premacha boasts a deeply rooted Marathi cultural experience. The never-before-seen visuals such as a thrilling bullock cart race featuring the lead heroine have already created a lot of buzz and the show is expected to grow stronger in the coming weeks.

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Star Pravah to launch dance reality show for kids

Prem Kamath, Executive VP and General Manager, Star Pravah said, “Star Pravah has always been in the forefront of offering innovative content, earlier through fiction shows, and will continue to do so with non-fiction programming now starting with Maharashtracha Dancing Superstar – Chote Masters.”

Life OK’s Shapath series ‘Super Cops V/s Super Villains’ on a high

Pratik Seal, Marketing Head, Life OK, said, “We are extremely happy that the Shapath series of ‘Super Cops Vs Super Villains’ has been widely appreciated by our audiences and the current ratings are a measure of its success. The series has carved a niche for itself, especially considering the presence of Bollywood celebrities on competing shows. It is a good option for those who do not want to watch reality based shows.”

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Kevin Vaz, president at Star Network says, "Since we already had output deals with the biggest studios, we launched Star Movies Action with three of the biggest premieres, namely, Taken 2, Chinese Zodiac and Abraham Lincoln: A Vampire Hunter. There is one new movie that premieres every week on the channel. As market leaders we want to give the viewers a chance to catch their latest Hollywood titles which they may have missed in the theatre."

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