.

13 June 2024

Another Primetime Win for Star Pravah

Set in the sacred town of Pandharpur, Yed Lagle Premacha boasts a deeply rooted Marathi cultural experience.

13th June, 2024: The newest offering from Star Pravah, Yed Lagle Premacha, launched on 27 May at 10:00 PM, garnering an impressive 5.9 TVR in the week of launch.

The show marked the highly anticipated return of two fan favourites to Star Pravah. Pooja Birari, known for her powerful portrayal in Swabhimaan, takes on the role of the spirited Manjiri, while Vishal Nikam, who captivated audiences as Jyotiba, returns as the enigmatic Raya. Adding to the excitement is Marathi Bigg Boss runner-up and MTV Splitsvilla winner Jay Dudhane making his Marathi TV debut in the show.

Set in the sacred town of Pandharpur, Yed Lagle Premacha boasts a deeply rooted Marathi cultural experience. The never-before-seen visuals such as a thrilling bullock cart race featuring the lead heroine have already created a lot of buzz and the show is expected to grow stronger in the coming weeks.

Show me everything from anytime

New launches to fragment English GEC audience

Kevin Vaz, GM – English and Bengali Channels, STAR India said “The channel is for the audience who has a global taste. We have constantly observed that people, who are passionate about these American shows in India, do not want to wait for six months before it is premiered in India. We capitalised this opportunity and this was our basis to launch the channel.”

Will football be to beer what cricket has been for the colas?

According to Vijay Rajput, COO, ESPN Software India, "We have received very positive advertiser interest for BPL 2013-2014 season. Even before the start of the league, we have been able to monetise close to 85% of the available annual inventory."

Star India set to launch new English GEC, Star World Premiere HD

Kevin Vaz, General Manager - English channels, Star India says, “We believe once the channel is launched, India will be privy to the latest seasons of the best American shows on air currently alongside America, changing the viewer experience in India forever. Star India has always focused on innovative strategies to provide entertainment to its viewers and the launch of Star World Premiere HD is an endeavor in this direction.”

Imagine more
Id: 11774