Telling the world

Star India’s chief executive officer Uday Shankar and his advisers probably feel that digitization of the Indian cable television industry will unlock the value of the cricket property the company has purchased at an eye-popping premium.

Hemal Jhaveri, General Manager, STAR Gold, says, "The prices of satellite rights for the movies have increased recently. Many of the movies bought by the channel were acquired about a year and a half ago."

Star Group's India CEO Uday Shankar said, "I thank the BCCI for giving Star the broadcast rights. In collaboration with our partners ESPN, we will do a commendable job," he said.