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24 September 2024

1.5cr viewers celebrated with Star Pravah Ganeshutsav event!

The event was a resounding success, drawing in a whopping 1.5 crore viewers during its original airing, and earning an impressive 5.0 TVR rating 

24th September, 2024: This year, Star Pravah ushered in Ganpati with unmatched enthusiasm and grandeur, hosting the Star Pravah Parivaar Ganeshutsav with the theme Khajina Bappachi Goshitcha, meaning "the treasure of Ganpati Bappa's stories."

The event was a resounding success, drawing in a whopping 1.5 crore viewers during its original airing, and earning an impressive 5.0 TVR rating. This marks the largest Ganpati celebration aired over the past two years, setting a new benchmark for televised events in the state. 

The event brought together families from all over Maharashtra in a tribute to the beloved deity, offering them an immersive cultural and devotional experience. Nirmati Sawant, renowned for her storytelling prowess, was appointed as the scout guiding children through seven enchanting stories of Lord Ganesh, many of which have never been told before. The show highlighted the richness of these narratives, creating a deep connection between tradition and the audience. Adding to the celebratory mood were stunning performances by the entire Star Pravah family, featuring spectacular acts by popular artists from the channel’s flagship shows.  

From heartfelt devotion to unforgettable performances, Star Pravah Parivaar Ganeshutsav 2024 was a celebration like no other, illuminating the stage with joy, faith, and the timeless stories of Lord Ganesh.

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Star India head marketing and communications Gayatri Yadav said, "It's a unique show like no other. It's a show that leverages the power of a celebrity and the Star platform to create social impact. The reason it works is because it resonates with the citizen and the viewer who cares for the country and is concerned about these issues. Because these are issues that impact every family,"

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Gayatri Yadav, head, marketing and communication, STAR India, says, "With mobile instruments, it's moved beyond the Facebook-Twitter arena. It's become very universal and we have taken it a step ahead as 23 million outbound calls were made with Aamir Khan's voice inviting them to watch the show."

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Star India chief operating officer Sanjay Gupta said, “We now fully own the Asianet and Vijay TV business. The regional business will continue as before, because that’s the way we deal with our Hindi portfolio also."

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