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24 September 2024

1.5cr viewers celebrated with Star Pravah Ganeshutsav event!

The event was a resounding success, drawing in a whopping 1.5 crore viewers during its original airing, and earning an impressive 5.0 TVR rating 

24th September, 2024: This year, Star Pravah ushered in Ganpati with unmatched enthusiasm and grandeur, hosting the Star Pravah Parivaar Ganeshutsav with the theme Khajina Bappachi Goshitcha, meaning "the treasure of Ganpati Bappa's stories."

The event was a resounding success, drawing in a whopping 1.5 crore viewers during its original airing, and earning an impressive 5.0 TVR rating. This marks the largest Ganpati celebration aired over the past two years, setting a new benchmark for televised events in the state. 

The event brought together families from all over Maharashtra in a tribute to the beloved deity, offering them an immersive cultural and devotional experience. Nirmati Sawant, renowned for her storytelling prowess, was appointed as the scout guiding children through seven enchanting stories of Lord Ganesh, many of which have never been told before. The show highlighted the richness of these narratives, creating a deep connection between tradition and the audience. Adding to the celebratory mood were stunning performances by the entire Star Pravah family, featuring spectacular acts by popular artists from the channel’s flagship shows.  

From heartfelt devotion to unforgettable performances, Star Pravah Parivaar Ganeshutsav 2024 was a celebration like no other, illuminating the stage with joy, faith, and the timeless stories of Lord Ganesh.

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A star-studded evening

Star Vijay TV hosted an award ceremony to exclusively honour its television stars for the first time in its 18 years.

First Vijay Television Awards sees people poll for their favourite TV stars

Star Vijay General Manager K Sriram said, “We planned the event nearly two years ago but at that stage, we didn’t have so many fiction hits and categories. Now was the right time. The scale will go a notch higher in the second edition of the awards."

Star Plus to air Mahabharat in a film format - Draupadi – Ek Agnipariksha

Nikhil Madhok, Senior Vice President, Marketing & Programming Strategy, Star Plus said, “Mahabharat has a massive fan-following across all age groups, especially the youth. Draupadi has emerged as one of the most loved and followed characters. Since the series is at the commencement of the great Kurukshetra war, we believed it would be a good refresher to take the viewers through Draupadi’s journey and how she was a catalyst for the war. We are positive that the audience will appreciate the film

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