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24 September 2024

1.5cr viewers celebrated with Star Pravah Ganeshutsav event!

The event was a resounding success, drawing in a whopping 1.5 crore viewers during its original airing, and earning an impressive 5.0 TVR rating 

24th September, 2024: This year, Star Pravah ushered in Ganpati with unmatched enthusiasm and grandeur, hosting the Star Pravah Parivaar Ganeshutsav with the theme Khajina Bappachi Goshitcha, meaning "the treasure of Ganpati Bappa's stories."

The event was a resounding success, drawing in a whopping 1.5 crore viewers during its original airing, and earning an impressive 5.0 TVR rating. This marks the largest Ganpati celebration aired over the past two years, setting a new benchmark for televised events in the state. 

The event brought together families from all over Maharashtra in a tribute to the beloved deity, offering them an immersive cultural and devotional experience. Nirmati Sawant, renowned for her storytelling prowess, was appointed as the scout guiding children through seven enchanting stories of Lord Ganesh, many of which have never been told before. The show highlighted the richness of these narratives, creating a deep connection between tradition and the audience. Adding to the celebratory mood were stunning performances by the entire Star Pravah family, featuring spectacular acts by popular artists from the channel’s flagship shows.  

From heartfelt devotion to unforgettable performances, Star Pravah Parivaar Ganeshutsav 2024 was a celebration like no other, illuminating the stage with joy, faith, and the timeless stories of Lord Ganesh.

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Speaking on year two, Kevin Vaz, Business Head, English Portfolio, Star India Pvt Ltd. said, “We are extremely proud of Star World Premiere HD, which comes with a unique and path breaking proposition of watching the latest with the world. Starting off on an extremely positive note last September, the channel has built a significant premium subscriber base, despite being a pure a la carte HD-only offering. With an all new show line-up this year, we are confident that additional premium consumers will begin subscribing to Star World Premiere HD to enjoy the latest and best of international entertainment.”

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Uday Shankar, CEO of Star India, the official broadcasters, said, "Kabaddi had every ingredient, including skill, strategy and speed, to emerge as a serious sport and woo fans. Above all, it is a true blue Indian sport."

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Mr. Kevin Vaz, General Manager – English Cluster, Star India said, “September has an entertainment-packed calendar starting off with Despicable Me 2 andwill be followed by other Hollywood blockbusters. We intend on keeping audiences enthralled throughout the festive season.”

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