.

24 September 2024

1.5cr viewers celebrated with Star Pravah Ganeshutsav event!

The event was a resounding success, drawing in a whopping 1.5 crore viewers during its original airing, and earning an impressive 5.0 TVR rating 

24th September, 2024: This year, Star Pravah ushered in Ganpati with unmatched enthusiasm and grandeur, hosting the Star Pravah Parivaar Ganeshutsav with the theme Khajina Bappachi Goshitcha, meaning "the treasure of Ganpati Bappa's stories."

The event was a resounding success, drawing in a whopping 1.5 crore viewers during its original airing, and earning an impressive 5.0 TVR rating. This marks the largest Ganpati celebration aired over the past two years, setting a new benchmark for televised events in the state. 

The event brought together families from all over Maharashtra in a tribute to the beloved deity, offering them an immersive cultural and devotional experience. Nirmati Sawant, renowned for her storytelling prowess, was appointed as the scout guiding children through seven enchanting stories of Lord Ganesh, many of which have never been told before. The show highlighted the richness of these narratives, creating a deep connection between tradition and the audience. Adding to the celebratory mood were stunning performances by the entire Star Pravah family, featuring spectacular acts by popular artists from the channel’s flagship shows.  

From heartfelt devotion to unforgettable performances, Star Pravah Parivaar Ganeshutsav 2024 was a celebration like no other, illuminating the stage with joy, faith, and the timeless stories of Lord Ganesh.

Show me everything from anytime

Scale change for next Life OK-stage

Ajit Thakur, general manager, Life OK said, "We will be launching an aggressive content and marketing exercise. This is the sort of content revamp that a GEC would ususally carry out over a year, but we have decided to do it in three months. Over the past two and a half years, we have reached a certain level, and now want to go to the next level. We have a formidable share of 14 per cent in the GEC market and now want to provide even more differentiated content."

All of our business is risk: James Murdoch

21st Century Fox co-chief operating James Murdoch said, “I think all of our business is risk. We like to look at a competitive landscape where you might have strong incumbents in a place, but we like to look at places where we think we can make a challenge.”

STAR Plus and Ashutosh Gowariker scale new heights with EVEREST

Uday Shankar, CEO, Star India said, “Star India has always endeavored to bring to our audiences, innovative content that takes the Indian Television viewing experience to the next level. Everest is another big leap for us in that direction. We are proud to have partnered with a visionary like Ashutosh Gowariker who is one of the most adept story-tellers of our country. EVEREST is a stunning visual delight and an attempt at presenting something never-seen-before to our viewers. I am sure that the story of our protagonist Anjali will resonate with millions in India and inspire them to conquer their own EVEREST.”

Imagine more
Id: 12467