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24 September 2024

1.5cr viewers celebrated with Star Pravah Ganeshutsav event!

The event was a resounding success, drawing in a whopping 1.5 crore viewers during its original airing, and earning an impressive 5.0 TVR rating 

24th September, 2024: This year, Star Pravah ushered in Ganpati with unmatched enthusiasm and grandeur, hosting the Star Pravah Parivaar Ganeshutsav with the theme Khajina Bappachi Goshitcha, meaning "the treasure of Ganpati Bappa's stories."

The event was a resounding success, drawing in a whopping 1.5 crore viewers during its original airing, and earning an impressive 5.0 TVR rating. This marks the largest Ganpati celebration aired over the past two years, setting a new benchmark for televised events in the state. 

The event brought together families from all over Maharashtra in a tribute to the beloved deity, offering them an immersive cultural and devotional experience. Nirmati Sawant, renowned for her storytelling prowess, was appointed as the scout guiding children through seven enchanting stories of Lord Ganesh, many of which have never been told before. The show highlighted the richness of these narratives, creating a deep connection between tradition and the audience. Adding to the celebratory mood were stunning performances by the entire Star Pravah family, featuring spectacular acts by popular artists from the channel’s flagship shows.  

From heartfelt devotion to unforgettable performances, Star Pravah Parivaar Ganeshutsav 2024 was a celebration like no other, illuminating the stage with joy, faith, and the timeless stories of Lord Ganesh.

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Cricket World Cup broadcast to reach 2.5 bn viewers globally

Star India CEO Uday Shankar said: “Cricket’s most prestigious event is upon us. As big as the event is, nothing is greater than brilliant sportsmanship that will eventually define Cricket’s World Cup. That defining moment may be in India successfully defending its World Champion title or a new nation rising to glory. Whatever the outcome in cricket’s greatest face-off in Australia and New Zealand, this edition of the Cup promises to be bigger and better.

“Working with channel partners globally to make this a widely covered WC”: Uday Shankar

Star India CEO Uday Shankar speaking on the networks broadcast plan said, “Star won't rest on its laurels and would ensure that fans feel closer to the game and their heroes, like never before. We will be working closely with 45 of our channel partners across the globe, making this one of the most widely covered ICC Cricket World Cup.”

Advertisers keep the scoreboard ticking

"On the back of different feeds, Star has created sponsorship and spot buying options for English, Hindi, languages and HD feed among others. For the first time in live cricket, advertisers can buy different cuts, air creatives in different languages to target their audiences more sharply. The response to this has been overwhelming, not just from the usual cricket advertisers, but also from a host of other brands," says an official spokesperson of the Uday Shankar-led television network.

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