Press Release

Uday Shankar honours Sachin with Star Sports ‘Believe’ trophy

20 November 2013

?Star India CEO Uday Shankar presented the first Star Sports ‘Believe’ trophy to master blaster Sachin Tendulkar at the post presentation ceremony of India’s second test against West Indies in Mumbai.

The trophy, designed by Frazer and Haws, has ‘One Rupee Coin’ on the top of stumps alongside bails. This is inspired by the real childhood story of Sachin Tendulkar who sparkled under the tutelage of coach Ramakant Achrekar. It is common knowledge that Achrekar used an interesting strategy to inspire Sachin- he would put a one-rupee coin on the top of the stumps when Sachin used to bat in the nets. Any bowler who dismissed him would be rewarded with the coin; however the coach would hand over this coin to Sachin himself if he passed the whole session without getting dismissed. This remarkable way of rewarding ensured that Sachin kept a very high prize on his wicket throughout his career. 
Uday Shankar presenting the first Star Sports Believe Trophy to Sachin Tendulkar
Star Sports’ new network’s campaign urges India to ‘Believe’ with an aim to inspire the hero in each and every Indian.

Source: Indiantelevision.com

Show me everything from anytime

I don't believe in doing anything that loses money

When Uday Shankar took over Starin 2007, the task that his bosses(Rupert & James Murdoch) entrusted him with was to build a media conglomerate

STAR 2.0: A STAR is Reborn – Part 1

“Advertising revenues at STAR India were in-line with the prior year, as strong local currency advertising revenue growth was offset by the impact of the weakening Indian Rupee”

Murdoch's new Sun rises with decency vow

Rupert Murdoch's Sun on Sunday tabloid rolled off the presses for the first time, with a pledge that the paper replacing the scandal-hit News of the World would abide by ethical standards.

Imagine more
Id: 5499