Press Release

Uday Shankar honours Sachin with Star Sports ‘Believe’ trophy

20 November 2013

?Star India CEO Uday Shankar presented the first Star Sports ‘Believe’ trophy to master blaster Sachin Tendulkar at the post presentation ceremony of India’s second test against West Indies in Mumbai.

The trophy, designed by Frazer and Haws, has ‘One Rupee Coin’ on the top of stumps alongside bails. This is inspired by the real childhood story of Sachin Tendulkar who sparkled under the tutelage of coach Ramakant Achrekar. It is common knowledge that Achrekar used an interesting strategy to inspire Sachin- he would put a one-rupee coin on the top of the stumps when Sachin used to bat in the nets. Any bowler who dismissed him would be rewarded with the coin; however the coach would hand over this coin to Sachin himself if he passed the whole session without getting dismissed. This remarkable way of rewarding ensured that Sachin kept a very high prize on his wicket throughout his career. 
Uday Shankar presenting the first Star Sports Believe Trophy to Sachin Tendulkar
Star Sports’ new network’s campaign urges India to ‘Believe’ with an aim to inspire the hero in each and every Indian.

Source: Indiantelevision.com

Show me everything from anytime

FICCI Frames 2012: Regional is the new national

STAR Pravah's Pantvaidya raised the most crucial of the aforementioned challenges, namely, the issue of ad revenues and the huge gap between ad revenues for regional and national players.

Ad brake for pay TV channels

There will be a direct impact on our revenues as the advertising time is almost reduced to half,” says Kevin Vaz, president (Ad Sales, Star India).

Sony sweeps Ficci Frames 2012 awards; Star Plus remains best channel

Celebrating excellence in the verticals of Film, Television and Radio, the FICCI Frames Excellence Awards on Friday concluded the 13th edition of the annual three-day event organised by the Federation of Indian Chambers of Commerce and Industry in Mumbai from March 14-16, 2012.

Imagine more
Id: 5499