Press Release

Uday Shankar honours Sachin with Star Sports ‘Believe’ trophy

20 November 2013

?Star India CEO Uday Shankar presented the first Star Sports ‘Believe’ trophy to master blaster Sachin Tendulkar at the post presentation ceremony of India’s second test against West Indies in Mumbai.

The trophy, designed by Frazer and Haws, has ‘One Rupee Coin’ on the top of stumps alongside bails. This is inspired by the real childhood story of Sachin Tendulkar who sparkled under the tutelage of coach Ramakant Achrekar. It is common knowledge that Achrekar used an interesting strategy to inspire Sachin- he would put a one-rupee coin on the top of the stumps when Sachin used to bat in the nets. Any bowler who dismissed him would be rewarded with the coin; however the coach would hand over this coin to Sachin himself if he passed the whole session without getting dismissed. This remarkable way of rewarding ensured that Sachin kept a very high prize on his wicket throughout his career. 
Uday Shankar presenting the first Star Sports Believe Trophy to Sachin Tendulkar
Star Sports’ new network’s campaign urges India to ‘Believe’ with an aim to inspire the hero in each and every Indian.

Source: Indiantelevision.com

Show me everything from anytime

The revolution will be televised in English

Rasika Tyagi, senior vice president and content head for Star World and Star Movies, explains that “showing current shows on the same day and date as America is more expensive"

Your favourite TV shows are back!

Television series have a following of their own. A fan can miss his dinner, but not a new show of his favourite Bones, or Glee. Here is listing your favourite shows and how they are set to return on your screens this year!

Channel V turns focus, goes non-music

Prem Kamath, executive vice-president and general manager at Channel V, said the change in strategy was triggered by the shift in how music is consumed in India.

Imagine more
Id: 5499