Mumbai, 19th April 2022: The Earth is what keeps us alive, and the quality of our existence is determined by how well we take care of it. All it takes is one person to bring a small change that can have a magnifying impact on the planet. Bringing in this beacon of hope and inspiration for its viewers, National Geographic, with its rich legacy of powerful, credible storytelling, has announced the launch of its one-of-its-kind initiative titled ‘One for Change’ on Earth Day. Through this initiative, National Geographic will showcase a series of short films, spotlighting the exceptional stories of changemakers who have taken extraordinary steps to make our world a better place. In addition to National Geographic, the entertainment channels at Disney Star will also support the initiative by featuring the films and encouraging millions of its viewers to walk the path of change.
Press Release
The entertainment channels at Disney Star will also spotlight short films featuring the true champions of the planet, starting April 22nd, 2022
27 April 2022
Premiering on the television platforms of National Geographic and the entertainment channels across Disney Star, the films will also be released on National Geographic social media handles that have a combined following of over 10 million in India. With an aim to inspire and encourage viewers to take that one step and ‘be the one for change’, the stories will focus on the journey of these passionate individuals and get the viewers acquainted with their lives, their passions and shine a light on what pushed them to follow the remarkable path of planet conservation. And as an Earth Day special, the One for Change initiative will highlight the inspired works of 10 changemakers – who have each made a path-defining choice a difference.
“Furthering the knowledge and understanding of our world is at the core of National Geographic. Through the years, we have helped our viewers better understand and care about our world, with our thought provoking and fact based narratives. With One for Change, we wanted to uplift and inspire our viewers, through the remarkable stories of incredible individuals, from across the country, who have taken that first step and more, towards loving our planet,” said Kevin Vaz, Head – Network Entertainment Channels, Disney Star.
“Given the nature and the purpose behind the initiative, we will have the might of the entire entertainment channels at Disney Star championing the films across our channels and give them the thrust they need to reach out to millions of our audiences. With this, we hope that these stories of passion, triumph and sheer love for our Mother Earth and its people will ignite a spark and inspire all planet lovers to take that one little step towards building a sustainable and hopeful future for the Earth,” he added
“We have all grown up watching National Geographic and the one thing I have truly admired about the brand is the ability to inspire people through the most engaging and stimulating of stories. One for Change is indeed a special initiative – with the brand giving its platform to narrate the success stories of individuals who, through their own choices, have contributed significantly towards the betterment of the planet. For someone who believes in the need for climate preservation, it was really encouraging to be the part of such a powerful event that will, hopefully, set course for a sustainability movement with the unique potential it holds to influence a change the world,” said Dia Mirza.
The ten changemakers featured in the series are:
- Vani Murthy- Known as the Worm Queen, Vani is spreading awareness about the importance of composting
- Purnima Barman Devi- The leader of the Hargila Army, working towards the protection of endangered Greater Adjutant Stork
- Tejas Sidnal – An architect who has innovated a unique tile that is made from carbon waste
- Venkatesh Charloo – A pioneering marine conservationist, helping in coral restoration in Goa Vidyut Mohan – 2020 UNEP global changemaker, Vidyut has created a machine that converts waste farm residue into products of value for farmers
- Varsha Raikar - RJ with Radio Bundelkhand who raises awareness against climate change
- Rukmani Katara- CEO of a solar company, igniting a renewable energy revolution in rural India
- Poonam & Aditya Singh- A couple that is rewilding barren land on the outskirts of Ranthambore Tiger Reserve as a buffer between man and animal
- Thulasi Gouda- Padma Shri winner Thulasi has been preserving forests in her village for 50 years and is called the Living Encyclopedia of the forests
- Sonam Wangchuk- An eco-architect who has pioneered the creation of carbon neutral structures in Ladakh using elements from nature
*Profiles of all the featured changemakers are attached with the mail
About National Geographic Partners
National Geographic Partners LLC (NGP), a joint venture between The Walt Disney Company and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivalled portfolio of media assets. NGP returns 27% of the proceeds to the non-profit National Geographic Society to fund work in the areas of science, exploration, conservation and education. In India, National Geographic Channel and Nat Geo Wild are available across five languages and have a wide-ranging mix of international shows which are made local relevant and shows that are developed and created locally
For more information, please visit:
Facebook: National Geographic India
Instagram: @NatGeoIndia
Twitter: @NatGeoIndia
About Disney Star:
Star India has defined the Indian media landscape for more than 30 years, and is the country’s leading media conglomerate, reaching more than 750 million viewers a month on TV across India and over 100 other countries.
Disney Star’s channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content across eight languages. The network generates over 20,000 hours of content every year and broadcasts 70+ channels, reaching 9 out of 10 C&S TV homes in India.
The Star Sports network is the leading sports network with 14+ channels in its bouquet. It is home to a number of leading domestic and international sports and is making quantum leaps in transforming sports in the country, helping India become a multi-sporting nation.
Disney+ Hotstar India’s largest premium streaming platform has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV shows and movies in eight languages, and coverage of every major global sporting event, including the IPL.
The company is present in the Indian movie production and distribution space through Fox Star Studios. Disney Star studios is responsible for the marketing and distribution of its Hollywood slate in the country.
