.

5 August 2024

Star Sports Takes Tennis Viewership to Record High; The Wimbledon Championships 2024 Become Most Watched Grand Slam Ever

- The broadcaster clocked a total watch time of 930 million minutes on TV
- Highest-ever TV ratings for Men’s and Women’s Finals
- Hindi coverage produced for the first time on Wimbledon, added 18.4 million exclusive viewers

5th August, 2024, Mumbai: Disney Star continued its streak of breaking TV viewership records for marquee sporting events with its renowned complement of marketing, programming, and production initiatives. Star Sports’ coverage of The Championships, Wimbledon 2024 has created viewership history, becoming the most-watched Grand Slam ever in India. Total watch time for the tournament increased by 40% compared to the previous edition and clocked a record 930 million minutes. The 2024 edition of the “Grandest Slam” attracted 36.3 million viewers, representing a 176% increase compared to the 2023 edition, according to the latest data from BARC. The newly launched Hindi coverage reached 18.4 million unique viewers and contributed significantly to the growth of viewership in Hindi-speaking markets like Delhi, Maharashtra, Gujarat, UP/Uttarakhand, MP/Chhattisgarh, and Bihar/Jharkhand.

Star Sports Select 1 and Star Sports Select 2 – Disney Star’s premium sports channels for core viewers – also watched 106 minutes of the tournament on an average and clocked 7% growth in overall watch-time.

Disney Star also registered the highest-ever ratings for Men’s and Women’s Finals, across any Grand Slam. The gentlemen’s singles final, featuring a much-hyped contest between Carlos Alcaraz and Novak Djokovic, became the highest-rated men’s Grand Slam final, with a 22% increase in TVR from the previous best Grand Slam Final. The ladies’ singles final between Barbora Krejcikova and Jasmine Paolini also set a new benchmark, with a 91% increase in TVR compared to the previous best edition, making it the highest-rated women’s Grand Slam final.

Sanjog Gupta, Head – Sports, Disney Star, said,

“Star Sports has taken the tradition and prestige associated with Wimbledon to new viewers this year. Our production efforts entailing live coverage in Hindi, programming efforts entailing improved surround programming and highlights in Telugu and Kannada and marketing efforts entailing a consideration-driving 360 degree campaign have piqued the interest in the ‘Grandest Slam’, fuelling its growth. The enhanced viewing experience served to Tennis fans and viewers of Star Sports Select network has also fuelled a significant boost in engagement metrics”
- Sanjog Gupta, Head – Sports, Disney Star

Usama Al-Qassab, AELTC Commercial and Marketing Director, All England Lawn Tennis Club (AELTC), said, 

“Broadening our audience in India is key for Wimbledon to achieve its global targets. Disney Star is a critical partner and has contributed significantly to the exponential growth of the Wimbledon brand which has never been stronger in India. We look forward to building on those results in 2025.”
- Usama Al-Qassab, AELTC Commercial and Marketing Director, All England Lawn Tennis Club (AELTC)

Indian legend and Tennis Hall of Famer, Vijay Amritraj provided expert insights on the matches and engaged with the biggest celebrities building the Indian context for the tournament including Sachin Tendulkar, Aamir Khan, Rohit Sharma, Sidharth Malhotra, and Kiara Advani. The surround programming shows like Wimbledon Daily Live, Wimbledon Daily Review, and Wimbledon Heroes witnessed a growth of 231% in reach and 71% in consumption compared to the previous edition. The shows and packaged highlights in Hindi, Tamil, and Kannada reached out to an additional 14 million viewers who sampled the marquee property for the first time. The gripping action on the grass courts notwithstanding, Wimbledon 2024 on Disney Star delivered a viewing experience like no other. Star Sports had six sponsors on board for The Wimbledon Championships 2024 – Jaquar, ICICI Prudential, Amul, Castrol Edge, OnePlus, and LIC.

Source:

BARC data for 2+U+R

Print
Show me everything from anytime
Press Release

STAR Gold acquires four new movies for an estimated Rs 120 crore

Hemal Jhaveri, General Manager, STAR Gold, says, "The prices of satellite rights for the movies have increased recently. Many of the movies bought by the channel were acquired about a year and a half ago."

Press Release

Murdoch's Star Group gets Rs 3,851 cr broadcast rights for Indian cricket

Star Group's India CEO Uday Shankar said, "I thank the BCCI for giving Star the broadcast rights. In collaboration with our partners ESPN, we will do a commendable job," he said.

Press Release

Advertisers will have to pay more post Star-BCCI deal

STAR TV has paid Rs 3,851 crore for the deal, much above the amount paid by Nimbus. Evidently, STAR will have to bring in a 25 per cent hike in revenues from its latest acquisition in order to compensate for the difference.

1
596 597 598
646
Imagine more
Id: 11847