.

24 May 2024

Star Sports' Promo for ICC Men's T20 World Cup Celebrates India's Biggest Love

With the ICC Men’s T20 World Cup 2024 set to commence on 2 June, Star Sports invites cricket enthusiasts from every corner of India to join in the excitement and cheer for Team India as they aim to bring the T20 Cricket World Cup back home.

24th May, 2024: As the ICC Men’s T20 World Cup draws near, Star Sports, the official broadcaster of the tournament, has released a stirring promo film that expresses the deep-rooted love for cricket and the World Cup in the hearts of millions of Indians.

In 2007, the country saw the beautiful ICC T20 World Cup trophy and fell in love with it at first sight. From the six sixes by Yuvraj Singh to Sreesanth’s catch in the final, this love affair has seen many beautiful moments. In 2022, the whole world witnessed the passion of this love, when Virat Kohli made the comeback of the century against Pakistan.

As a new chapter in this love story is approaching – the promo film showcases how the love for this great prize captures the Indian imagination. The film encapsulates the essence of ardent devotion, depicting everyday individuals, from young children to seasoned veterans, enthusiastically honing their cricketing skills. Whether it's swinging an invisible bat, perfecting bowling run-ups, or practicing fielding drills, the film portrays the indelible bond between the nation and its favourite pastime, and how the excitement is peaking as the ICC T20 World Cup approaches. 

With the ICC Men’s T20 World Cup 2024 set to commence on 2 June, Star Sports invites cricket enthusiasts from every corner of India to join in the excitement and cheer for Team India as they aim to bring the T20 Cricket World Cup back home. India finds itself placed in Group A alongside Pakistan, Ireland, Canada, and the USA. Their journey kicks off with a match against Ireland in New York on June 5, followed by a highly anticipated clash against Pakistan four days later at the same venue. Co-hosts USA will face India on June 12 in New York, and India will conclude their group stage fixtures with a match against Canada on June 15. Fans can catch all the action live on Star Sports Network and Disney+ Hotstar, with matches scheduled to start at 8:00 PM IST. 

Show me everything from anytime

Why ‘Satyamev Jayate’ chose the Sunday morning slot

SMJ director Satyajit Bhatkal revealed the detail about SMJ’s original positioning. “We had the option of choosing any slot. In fact Star wanted us to take primetime on Friday, Saturday or Sunday,” he said.

Digital takes home a larger pie of TV channels' ad spends

Nikhil Madhok, SVP Marketing & Programming Strategy, Star Plus says reaching out to audiences that are primarily digital natives and using marketing in an effective way to pull them onto television is one of the things that they use the digital medium for. “The second way in which we use digital is for engagement as a second screen. For a lot of our shows people watch the content and then they have a large number of conversations online whether it is on Facebook, Twitter or other social media. T

Indian football feeling the ISL impact - the positive way

The ISL most importantly has helped unearth hidden gems in the Indian football world and has given them a platform to showcase their talents.

Imagine more
Id: 11746