.

24 May 2024

Star Sports' Promo for ICC Men's T20 World Cup Celebrates India's Biggest Love

With the ICC Men’s T20 World Cup 2024 set to commence on 2 June, Star Sports invites cricket enthusiasts from every corner of India to join in the excitement and cheer for Team India as they aim to bring the T20 Cricket World Cup back home.

24th May, 2024: As the ICC Men’s T20 World Cup draws near, Star Sports, the official broadcaster of the tournament, has released a stirring promo film that expresses the deep-rooted love for cricket and the World Cup in the hearts of millions of Indians.

In 2007, the country saw the beautiful ICC T20 World Cup trophy and fell in love with it at first sight. From the six sixes by Yuvraj Singh to Sreesanth’s catch in the final, this love affair has seen many beautiful moments. In 2022, the whole world witnessed the passion of this love, when Virat Kohli made the comeback of the century against Pakistan.

As a new chapter in this love story is approaching – the promo film showcases how the love for this great prize captures the Indian imagination. The film encapsulates the essence of ardent devotion, depicting everyday individuals, from young children to seasoned veterans, enthusiastically honing their cricketing skills. Whether it's swinging an invisible bat, perfecting bowling run-ups, or practicing fielding drills, the film portrays the indelible bond between the nation and its favourite pastime, and how the excitement is peaking as the ICC T20 World Cup approaches. 

With the ICC Men’s T20 World Cup 2024 set to commence on 2 June, Star Sports invites cricket enthusiasts from every corner of India to join in the excitement and cheer for Team India as they aim to bring the T20 Cricket World Cup back home. India finds itself placed in Group A alongside Pakistan, Ireland, Canada, and the USA. Their journey kicks off with a match against Ireland in New York on June 5, followed by a highly anticipated clash against Pakistan four days later at the same venue. Co-hosts USA will face India on June 12 in New York, and India will conclude their group stage fixtures with a match against Canada on June 15. Fans can catch all the action live on Star Sports Network and Disney+ Hotstar, with matches scheduled to start at 8:00 PM IST. 

Show me everything from anytime

Entertaining Everyone

Sanjay Gupta, COO, Star India said, "The launch of so many channels with niche content proves broadcasters are ready to experiment with content, riding on the back of digitisation, as it has become easier now to take your channel to audiences in India."

STAR Plus’ Tu Mera Hero records highest opening of 2014

Commenting on this, Sanjay Gupta, COO, Star India said, “The year 2014 has been phenomenal for STAR Plus. Having launched a myriad of differentiated shows this year, the opening of Tu Mera Hero has been extremely encouraging. We are glad that we have been able to challenge the persona that accompanies any male protagonist. It is quite an achievement, that we were able to garner the highest opening of 2014. We have closed the previous year on a good note and hope to continue this trend in the New Year as well!”

Life OK’s promo blitz for ‘Mahakumbh’

“‘Mahakumbh – Ek Rahasya, Ek Kahani’ is based on a curiosity factor and we wanted to highlight it through all our initiatives. Owing to this, we focussed on creating distinct promo-teasers and creatives that would build an intrigue level in the minds of our audiences, before the show goes on-air. Even on the digital platform, we intended to drive conversations through influencers about the uniqueness of the show through a number of innovative activities. With Varanasi being an important tent p

Imagine more
Id: 11746