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24 May 2024

Star Sports' Promo for ICC Men's T20 World Cup Celebrates India's Biggest Love

With the ICC Men’s T20 World Cup 2024 set to commence on 2 June, Star Sports invites cricket enthusiasts from every corner of India to join in the excitement and cheer for Team India as they aim to bring the T20 Cricket World Cup back home.

24th May, 2024: As the ICC Men’s T20 World Cup draws near, Star Sports, the official broadcaster of the tournament, has released a stirring promo film that expresses the deep-rooted love for cricket and the World Cup in the hearts of millions of Indians.

In 2007, the country saw the beautiful ICC T20 World Cup trophy and fell in love with it at first sight. From the six sixes by Yuvraj Singh to Sreesanth’s catch in the final, this love affair has seen many beautiful moments. In 2022, the whole world witnessed the passion of this love, when Virat Kohli made the comeback of the century against Pakistan.

As a new chapter in this love story is approaching – the promo film showcases how the love for this great prize captures the Indian imagination. The film encapsulates the essence of ardent devotion, depicting everyday individuals, from young children to seasoned veterans, enthusiastically honing their cricketing skills. Whether it's swinging an invisible bat, perfecting bowling run-ups, or practicing fielding drills, the film portrays the indelible bond between the nation and its favourite pastime, and how the excitement is peaking as the ICC T20 World Cup approaches. 

With the ICC Men’s T20 World Cup 2024 set to commence on 2 June, Star Sports invites cricket enthusiasts from every corner of India to join in the excitement and cheer for Team India as they aim to bring the T20 Cricket World Cup back home. India finds itself placed in Group A alongside Pakistan, Ireland, Canada, and the USA. Their journey kicks off with a match against Ireland in New York on June 5, followed by a highly anticipated clash against Pakistan four days later at the same venue. Co-hosts USA will face India on June 12 in New York, and India will conclude their group stage fixtures with a match against Canada on June 15. Fans can catch all the action live on Star Sports Network and Disney+ Hotstar, with matches scheduled to start at 8:00 PM IST. 

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Cricket World Cup broadcast to reach 2.5 bn viewers globally

Star India CEO Uday Shankar said: “Cricket’s most prestigious event is upon us. As big as the event is, nothing is greater than brilliant sportsmanship that will eventually define Cricket’s World Cup. That defining moment may be in India successfully defending its World Champion title or a new nation rising to glory. Whatever the outcome in cricket’s greatest face-off in Australia and New Zealand, this edition of the Cup promises to be bigger and better.

“Working with channel partners globally to make this a widely covered WC”: Uday Shankar

Star India CEO Uday Shankar speaking on the networks broadcast plan said, “Star won't rest on its laurels and would ensure that fans feel closer to the game and their heroes, like never before. We will be working closely with 45 of our channel partners across the globe, making this one of the most widely covered ICC Cricket World Cup.”

Advertisers keep the scoreboard ticking

"On the back of different feeds, Star has created sponsorship and spot buying options for English, Hindi, languages and HD feed among others. For the first time in live cricket, advertisers can buy different cuts, air creatives in different languages to target their audiences more sharply. The response to this has been overwhelming, not just from the usual cricket advertisers, but also from a host of other brands," says an official spokesperson of the Uday Shankar-led television network.

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