.

24 May 2024

Star Sports' Promo for ICC Men's T20 World Cup Celebrates India's Biggest Love

With the ICC Men’s T20 World Cup 2024 set to commence on 2 June, Star Sports invites cricket enthusiasts from every corner of India to join in the excitement and cheer for Team India as they aim to bring the T20 Cricket World Cup back home.

24th May, 2024: As the ICC Men’s T20 World Cup draws near, Star Sports, the official broadcaster of the tournament, has released a stirring promo film that expresses the deep-rooted love for cricket and the World Cup in the hearts of millions of Indians.

In 2007, the country saw the beautiful ICC T20 World Cup trophy and fell in love with it at first sight. From the six sixes by Yuvraj Singh to Sreesanth’s catch in the final, this love affair has seen many beautiful moments. In 2022, the whole world witnessed the passion of this love, when Virat Kohli made the comeback of the century against Pakistan.

As a new chapter in this love story is approaching – the promo film showcases how the love for this great prize captures the Indian imagination. The film encapsulates the essence of ardent devotion, depicting everyday individuals, from young children to seasoned veterans, enthusiastically honing their cricketing skills. Whether it's swinging an invisible bat, perfecting bowling run-ups, or practicing fielding drills, the film portrays the indelible bond between the nation and its favourite pastime, and how the excitement is peaking as the ICC T20 World Cup approaches. 

With the ICC Men’s T20 World Cup 2024 set to commence on 2 June, Star Sports invites cricket enthusiasts from every corner of India to join in the excitement and cheer for Team India as they aim to bring the T20 Cricket World Cup back home. India finds itself placed in Group A alongside Pakistan, Ireland, Canada, and the USA. Their journey kicks off with a match against Ireland in New York on June 5, followed by a highly anticipated clash against Pakistan four days later at the same venue. Co-hosts USA will face India on June 12 in New York, and India will conclude their group stage fixtures with a match against Canada on June 15. Fans can catch all the action live on Star Sports Network and Disney+ Hotstar, with matches scheduled to start at 8:00 PM IST. 

Show me everything from anytime

STAR PLUS honors the spirit of women with their show Anmol Hai Tu- Nayi Soch Ko Salaam”

Every year on International Women’s Day one witnesses multiple discussions over various issues plaguing Indian women today. Star Plus has explored women through their women centric Nayi Soch shows and captured the emotions of audience and promoted women independence. This year, STAR Plus has attempted to salute the spirit of the women with their new initiative - Anmol Hai Tu - Nayi Soch ko Salaam.

Baby steps towards the big picture

Star Sports 4K was the only UHD channel on offer at the time.

Brands to crowd for Cup spots despite rate hike

An official Star spokesperson says, "The advertiser count has already exceeded the count for the 2011 edition as well as IPL 2014 by over 50 per cent. The HD feed is completely sold out. However, some inventory in some feeds for some matches is available and the pricing is likely to increase as the tournament progresses and more spots get sold." He adds that the queries from advertisers across categories have increased.

Imagine more
Id: 11746