Press Release

Star Pravah launches new fiction 'Devyani'

15 March 2012

Mumbai: It is a common belief that marriages are made in heaven which we solemnize during our existence; however there is a stark difference between dreams and reality! STAR Pravah, Maharashtra's No 1 General Entertainment Channel brings alive this thought through its newest fiction 'Devyani'. The show launches on March 19th, Monday - Saturday at 8.30 pm replacing Bandh Reshmanche.

'Devyani' is the story of a young girl whose life witnesses a sea change as she enters the wedlock with her obsessive and uncouth lover Sangram Vikhe Patil. While Devyani is a simple girl who believes in her father's principles, Sangram is a complete opposite who never follows rules in his life and is his own master. The show changes course when Sangram falls head over heels with Devyani and is hell bent on winning her while Devyani's marriage has been arranged with Dr Namit. The show introduces Shivani Surve and Sangram in lead roles, while the versatile Nagesh Bhonsale makes his come back to Marathi GEC space. Nagesh Bhonsale will be seen playing the head of Vikhe Patil family, father of Sangram. Known for his stellar performances in the past, Nagesh is bound to enthrall the audiences in a never seen before avatar this time around.

Shrabani Deodhar, Head of Programming, STAR Pravah, says" Devyani is a simple story of a girl whose life undergoes a huge transformation once she enters the phase of marriage. We are sure the audiences would establish a connect with Devyani and her will to overcome all difficulties."

The show is produced by Anuj Saxena's Maverick Productions in association with Swapna Waghmare Joshi and Sanjay Memane. After a successful stint in the South, Anuj Saxena now enters the Marathi GEC Space with Devyani.

Commenting on the show, Yogesh Manwani, VP Marketing says," STAR Pravah's constant efforts have been to depict various shades of human relationships in a different light. With Devyani, we touch upon the unbreakable bond of marriage. We hope our viewers will show a positive response to Devyani as they have been towards other fiction and nonfiction offerings."

As a part of the unique marketing initiative, STAR Pravah's Mumbai and Pune viewers will get an exclusive opportunity to interact with the cast of Devyani. A special 'Haldi Kunku' activity will be organized across 50 societies that have been identified across Mumbai and Pune.

Source:indiantelevision.com

Show me everything from anytime

Bollywood Stars, Cricketers Buy In To Indian Soccer League

Uday Shankar, CEO of Star India said, “With our expertise in marketing and production of sports content, our task is cut out to etch football in the sports culture of India. The nation has been awaiting its second sport for far too long.”

Starsports.com unveils IPL 2014 campaign

According to Ajit Mohan, head, new media, STAR India, for this IPL, the mobile screen will become the first screen for a large number of sports fans. "The campaign reflects our ambition, our commitment to make IPL the biggest online sporting event in the world. The creative is a fabulous take on how IPL fans can leverage our service to stay unaffected by the twists and turns that life throws at them. Arun and Lowe have been fabulous partners for us."

Zee and STAR discontinue their distribution JV, MediaPro

Uday Shankar, CEO, STAR India, says, "MediaPro has been a truly delightful and path breaking partnership. Punit and I created MediaPro with the objective of accelerating digitisation, promoting transparency and introducing best practices in distribution. Thanks to the commitment of both parties the JV has delivered exceptionally well on each of these. I am proud to say that MediaPro also led the industry consensus for the most efficient way of moving to a digital domain. This in turn allowed us

Imagine more
Id: 6882