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29 July 2024

Star Pravah celebrates 200 weeks of leadership

The channel has broken record of achieving highest ever viewership for any channel in the state.

29th July, 2024: Star Pravah celebrates remarkable feat of 200 weeks of leadership in Maharashtra. The channel has seen a tremendous 4x growth over last 4 years. Today the channel is more than an entertainment destination for its viewers. Shows such as Man Dhaaga Dhaaga (story of a divorcee) and Aai kuthe Kay Karte (story of a mother taken for granted) represent the different challenges of women today. Strong Protagonists such as Sayali, Kala and Mukta serve as role models for Maharashtrian women to stand up against any injustice. Heroes such as Arjun, Sarthak and Akshay are challenging traditional ideas of a husband.  Non-fiction shows such as Mee Honar Superstar – Chhote Ustaad continue to chart toppers and have become a fertile ground to unearth extraordinary talent.  

Not just on TV, Star Pravah continues to undertake groundbreaking consumer connect initiatives which help it to forge deeper bonds with audiences. Award winning marketing campaigns such as breaking Guinness record and innovative partnerships have helped bolster channel growth. The channel has broken record of achieving highest ever viewership for any channel in the state. This a testament to its unwavering dominance.

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