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29 July 2024

Star Pravah celebrates 200 weeks of leadership

The channel has broken record of achieving highest ever viewership for any channel in the state.

29th July, 2024: Star Pravah celebrates remarkable feat of 200 weeks of leadership in Maharashtra. The channel has seen a tremendous 4x growth over last 4 years. Today the channel is more than an entertainment destination for its viewers. Shows such as Man Dhaaga Dhaaga (story of a divorcee) and Aai kuthe Kay Karte (story of a mother taken for granted) represent the different challenges of women today. Strong Protagonists such as Sayali, Kala and Mukta serve as role models for Maharashtrian women to stand up against any injustice. Heroes such as Arjun, Sarthak and Akshay are challenging traditional ideas of a husband.  Non-fiction shows such as Mee Honar Superstar – Chhote Ustaad continue to chart toppers and have become a fertile ground to unearth extraordinary talent.  

Not just on TV, Star Pravah continues to undertake groundbreaking consumer connect initiatives which help it to forge deeper bonds with audiences. Award winning marketing campaigns such as breaking Guinness record and innovative partnerships have helped bolster channel growth. The channel has broken record of achieving highest ever viewership for any channel in the state. This a testament to its unwavering dominance.

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Sanjay Gupta, COO, Star India said, "The launch of so many channels with niche content proves broadcasters are ready to experiment with content, riding on the back of digitisation, as it has become easier now to take your channel to audiences in India."

STAR Plus’ Tu Mera Hero records highest opening of 2014

Commenting on this, Sanjay Gupta, COO, Star India said, “The year 2014 has been phenomenal for STAR Plus. Having launched a myriad of differentiated shows this year, the opening of Tu Mera Hero has been extremely encouraging. We are glad that we have been able to challenge the persona that accompanies any male protagonist. It is quite an achievement, that we were able to garner the highest opening of 2014. We have closed the previous year on a good note and hope to continue this trend in the New Year as well!”

Life OK’s promo blitz for ‘Mahakumbh’

“‘Mahakumbh – Ek Rahasya, Ek Kahani’ is based on a curiosity factor and we wanted to highlight it through all our initiatives. Owing to this, we focussed on creating distinct promo-teasers and creatives that would build an intrigue level in the minds of our audiences, before the show goes on-air. Even on the digital platform, we intended to drive conversations through influencers about the uniqueness of the show through a number of innovative activities. With Varanasi being an important tent p

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