Leading Hindi GEC Star Plus’ recently launched romantic comedy ‘Tu Mera Hero’ has become the biggest fiction launch of 2014 with a debut rating of 7.3 TVM (television viewership in millions).
Premiering on 22 December, the show ruled the 8-pm time slot with 7.3 TVM on the launch day itself. The show went on to beat the best launched show of 2014, rival Zee TV’s ‘Jamai Raja’, which was at No. 1 with 5.5 TVM on the launch day.
Replacing ‘Ek Hasina Thi’, which opened with 0.4 TVM, ‘Tu Mera Hero’ made it to the top 10 fiction list by the 50th week.
A Star Plus spokesperson said, “The year 2014 has been very good for Star Plus. This year has been one of innovative new content from Star Plus with shows like ‘Everest’, ‘Airlines’, ‘Nisha Aur Uske Cousins’, ‘Ek Hasina Thi’ and ‘India’s Rawstar’. For most of the last few weeks we have also had the top 3 fiction shows with ‘Diya Aur Baati Hum’, ‘Ye Hai Mohabbatein’ and ‘Yeh Rishta Kya Kehlata Hai’. We are delighted to have closed the year on a strong note with ‘Tu Mera Hero’, which is another example of our strong content brought to life with exciting marketing. We are confident that we’ll continue to build on this in the New Year as well.”
In the last week of the year, the channel strengthened its content with the launch of the new romantic comedy. The launch promos of the show, featuring a lazy but charming new hero, created buzz right from Day 1 and culminated in the strong launch week numbers.
The show brings to light the lives of Titu, a lazy yet extremely humorous and charming guy, and Panchi, the love-struck heroine.
Star Plus also held the record for the best fiction launch for 2013 with ‘Mahabharat’, which is stated to be the best launch Hindi GECs had seen for over five years. The show’s marketing was widely acknowledged as among the most successful ever for a TV show.Source: Televisionpost.com
