Press Release

GEC Watch: Zee TV gains most; Colors touches 500-TVM mark

29 December 2014

Star Plus, Sony Pal and Zindagi witnessed decline in their viewership in Week 51 of TAM 2014.

While Zee TV was the biggest gainer in Week 51 of TAM 2014, Colors touched the 500-TVM mark again. While most Hindi general entertainment channels registered growth, Star Plus, Sony Pal and Zindagi witnessed decline in their viewership.
Epic tasted decline in its viewership for the first time since its launch. In its fourth week, the channel recorded a gross viewership of 4.53 TVM against last week’s 5.68 TVM.
According to data sourced from TAM subscribers for Week 51 of TAM 2014 (December 14 – December 20) for CS 4+, HSM markets, Star Plus retained the No. 1 position followed by Colors at No. 2 and Zee TV at No. 3. Life OK, SAB TV and Sony were at No. 4, No. 5 and No. 6, respectively.
Star Plus recorded gross viewership of 637 GTVM with a relative share of 24.41% (last week 661 GTVM and 27.04% relative share).
Colors recorded gross viewership of 500 GTVM with a relative share of 19.16% (last week 450 GTVM and 18.41% relative share).
Zee TV remained at No. 3 despite adding maximum viewership this week on the back of Zee Rishtey Awards. The channel recorded a gross viewership of 474 GTVM with 18.16% relative share (last week 398 GTVM and 16.28% relative share).
Life OK bounced back this week and crossed 300-TVM mark. The channel recorded 327 GTVM this week. The channel had a relative share of 12.53% (last week 289 TVM and 11.82% relative share).
SAB TV also witnessed growth in its viewership andrecorded gross viewership of 310 GTVM with 11.88% relative share (last week 288 GTVM and 11.78% relative share).
Sony recorded viewership of 240 GTVM with a relative share of 9.20% (last week 229 GTVM and 9.37% relative share).
Big Magic retained its viewership at 60 GTVM and a relative share of 2.30% (last week 60 GTVM and 2.45% relative share)
Zindagi recorded viewership at 32 GTVM with a relative share of 1.23% (last week 33 GTVM and 1.35% relative share).
Sony Pal dropped to 25 GTVM with a relative share of 0.96% (last week 31 GTVM and 1.27% relative share).
(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)
(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB, Sony, Big Magic, Sony Pal, Zindagi and Epic.)
Source: Bestmediainfo.com
Related Articles:
Print
Show me everything from anytime
Press Release

Mad in India: STAR's answer to Comedy Nights

Ashish Golwalkar, programming head, non-fiction, Star Plus, says, "If the content is strong, people really don't care about anything else as long as you are making them laugh. People keep drawing comparisons and we are aware of it. But, if you look at 'Mad in India' closely, it is a very different show. It will talk about day-to-day problems that we face but will have a funny take on all of them. It's not a satire, not a political comment, not a show taking digs on people, it's a show for, by an

Press Release

Star Plus to attempt reclaiming the weekend prime time with ‘Mad In India'

Star Plus - Marketing and content strategy Head, Nikhil Madhok said, “Comedy was on our mind since a long time. But we didn’t want to come up with anything just for the sake of it. We waited to come up with something that we believe in." Madhok who also wanted to make Sundays entertaining for the viewers, added, “The show was conceptualised after we decided to extend our weekend programming till Saturday. While our fiction shows are more women-oriented, we wanted to make Sundays family oriented.

Press Release

Is the Media in trouble? Mumbai Press Club holds discussion on subject

Uday Shankar, Star India CEO said, “Just because the media has become capital-intensive, doesn’t mean that it has to compromise on your integrity. Every business has to have a value system, and the editor needs to be sensitive to that. Journalists need to wake up to the economic reality, and it can’t be denied. On the other hand, those who recognise that are willing to swing to the other extreme and do anything. That also is neither healthy nor sustainable.”

1
438 439 440
650
Imagine more
Id: 6740