Star Re.Imagine Awards was established to recognise creativity and the use of integrated media in advertising campaigns aired during the VIVO IPL on Star Sports and Disney+ Hotstar. Earlier this year, Star won the telecast rights for the VIVO Indian Premier League (IPL). To celebrate a decade of the most influential sports platform to come out of India, we attempted to take a fresh approach to the advertising that complemented its telecast. Brands, marketers, creative agencies and media houses found a platform to showcase their best work in a cricket subgenre and reach out to their fans.