Tata IPL Day 1 Sets New Records: Disney Star Confirms Highest Watch-Time and Peak TV Viewership.
The 17th season of the Tata IPL started off with a bang as Disney Star roared into action. On day 1, an unprecedented 16.8 crore unique viewers were glued to their screens, collectively racking up an astounding 1276 crore minutes of watch time. This was a historic feat in IPL history. Adding to the spectacle, a staggering 6.1 crore viewers tuned in simultaneously, setting a new benchmark for peak TV concurrency on the Disney Star network.
The opening day of Tata IPL 2024 on Disney Star was a star-studded affair. Eight out of ten team captains offered candid insights into the challenges and opportunities awaiting them in the tournament. With a lineup of approximately 120 cricketers, national and regional celebrities, presenters, and content creators, the stage was set for a day of wholesome entertainment like never before.
Star Sports' relentless marketing campaign fueled this frenzy, which celebrated the diverse tapestry of fandom associated with the Tata IPL. This innovative approach-built anticipation among fans, while the network's programming, tailored to cater to diverse audience segments, ensured maximum engagement. From heart-pounding promos to captivating content, every aspect was meticulously crafted to serve the fans and elevate their IPL experience.
The staggering viewership on the opening day was a testament to the incredible momentum leading up to the 17th season. Over 24.5 crore unique viewers were already hooked a week before the tournament commenced, setting the stage for an IPL extravaganza like never before.
